Herald Labs / Projects

Missions that ship.

Focused 90-day builds that turn an ambitious AI idea into a working product, real users, and evidence you can inspect.

A Herald Labs field test with people operating technology outdoors
FIELD NOTE / 90 DAYSBuild → deploy → observe → improve. Every mission ends with a product in the world.

01 / Mission lanes

Problems worth building through.

Choose a lane with real stakes, a reachable user, and enough uncertainty to teach the whole lab something.

01

Education & human potential

AI-native learning, tutoring, skill verification, and tools that expand human capability.

02

Entrepreneurship & jobs

Agent-assisted operations, market access, hiring, and systems that help people build livelihoods.

03

Small business systems

Customer support, compliance, inventory, and back-office work that returns time to operators.

04

Money & access

Products that improve how people save, transact, borrow, and understand their finances.

05

Professional services

Auditable AI systems for legal, medical, accounting, consulting, and administrative work.


02 / Operating system

Three phases. One working product.

The clock creates focus. Each gate asks the same question: what did you ship, who used it, and what changed?

DAYS 01—30

Frame & build

Define the business hypothesis, build the thinnest end-to-end product, and place it with a small set of users.

DAYS 31—60

Launch & measure

Open the product, watch real use, collect feedback, and improve the AI workflows doing the important work.

DAYS 61—90

Prove & report

Harden the system, document failure modes, and assemble the evidence for a final lab review.


03 / Review

Evidence over theatre.

Missions are judged on what is true in the world, with equal weight across product, system, and impact.

01 / 33%

Business viability

Real users, real usage, and a credible path to sustaining the work.

02 / 33%

AI-native operations

AI is live in production and responsible for meaningful product work.

03 / 33%

Category impact

The product creates a noticeable improvement for the people it is designed to serve.

Electronics, handwritten research notes, and prototype parts on a lab workbench
Final evidence pack

No receipts, no mission.

  • A working product link or access path
  • Usage, feedback, and operational traces
  • A short demonstration of AI working in production
  • The honest human–AI division of labour
  • What broke, what changed, and what comes next
Start a mission

Bring us a problem with teeth.

We work with builders and organisations ready to turn research into a product people can actually use.

Apply to the lab